Putting out a constant stream of creative, useful video content is a tall task. You have to constantly come up with fresh ideas, write great scripts, and edit until everything is tight and high-quality. That’s why it’s so easy for many companies to fall behind and tread the same beaten path. It’s simple and safe. You can keep putting videos out at an incredible pace without breaking a sweat.

When you start relying too heavily on these clichés, it’s the death of your campaign. You’re telling your audience that you’ve run out of ideas and don’t have anything interesting left to say. The content you create ends up being generic and insincere. You’re simply blending in with the rest of your competition, throwing all of the engagement and branding benefits of video right out the window. … Read More

If you’re like most smaller or medium-sized businesses, a top-notch Chief Marketing Officer is probably outside your realm of possibility. In fact, you probably won’t get as much value out of them as an enormous corporation would since there isn’t enough for them to sink their teeth into.

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Marketing can be a confusing and stressful part of your business. You may be wondering if all your work that you have put into it is paying off. Sometimes it’s nice to have some guidance and hire a professional to help you attain your goals. Content Marketing Consultants can provide great service to help your company solve your biggest problems. … Read More

Mission:

A US Photonics client was seeking to increase its market share in the commercial and government sectors, and to significantly enhance and improve upon its previous marketing and advertising strategy in 2017 and beyond.

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Many companies hire CMOs,  but is it necessary? There is another option that companies can use and that is getting a fractional CMO. A fractional CMO is essentially a part-time chief marketing officer. Sometimes businesses don’t have the budget to hire a full-time CMO. When doing so, they have to pay for their salary and other benefits. It can really add up! Or there are only a few projects that need to be worked on and it doesn’t really require a full-time worker. This is the best time to have a Fractional CMO. Knowing all of this is important, but it is also significant to understand what the Fractional CMO wants you to know. Listed below are the top 3 things you should be aware of when hiring a fractional CMO.

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