At Blue Wave Marketing, we know how important it is to apply a consistent branding strategy across all marketing channels. We’re able to use our 20 years of marketing experience to help you develop and implement an effective, consistent marketing strategy. … Read More

You know that corporate video production is critical to your marketing efforts and business metrics, but you might not know how important it is to keep it from looking too corporate. A video that isn’t relatable enough will turn viewers off, making them less likely to click-through, subscribe, or purchase.

Just as importantly, people remember a great deal more of what they watch than what they hear or see, so if your tone is off in your videos, it’s going to stick with them. … Read More

In today’s business environment, video marketing is one of the most important channels you can focus on. Even if your other advertising methods are rock-solid, you’re going to be significantly behind unless you start focusing on video marketing right away.

Here are four important reasons that you can’t afford to put off your video marketing campaign any longer: … Read More

Not every business considers hiring a Content Marketing Officer, but they offer a great deal of value. Great content marketing doesn’t simply happen. You need somebody with the necessary expertise to strategize, create, and deliver content. After that, results must be measured and analyzed to fine-tune your next effort. … Read More

Common objectives of standalone videos or those integrated into content are to convey your brand image and to appeal to the emotions of your audience. Few elements in video marketing help achieve these critical objectives better than the power of a positive experience as shared by a client or business representative. … Read More