content

strategy

Knowing precisely what combination of ads, keywords, content and platforms drive conversion must be at the top of marketers’ requirements when preparing their content development strategy and budget.

Until now, the lack of precise, accurate visitor attribution made it difficult to clearly determine the ROI on ad spend or content development. Blue Wave has partnered with Metricsflow, an AI SaaS Solution, to enable clients to deliver the best content to the right visitors, resulting in more leads, conversions and sales.

Over 40% of customer data is lost because of cookies. Metricsflow has eliminated the cookie problem, delivering precise, accurate, visitor attribution across platforms and devices, without ever placing any code on a visitor’s device. Our “cookie-free” AI solution was developed to enable digital marketers to track 100% of visitor activity and determine the effectiveness their digital marketing efforts. In partnership with Blue Wave, Metricsflow AI shows, in precise detail, exactly what content, ads, and channels drive engagement leading to conversion.

We know that up to 70% of content developed by companies does not play a significant role in engagement or conversion.  That translates into inefficiencies, reduced results and wasted dollars. Our AI technology enables us to know precisely what works and what does not for our clients, so we can develop a content strategy that drives improved results and a positive ROI.

The savings in ad spend and overall content development, combined with higher engagement and conversion, results in significant ROI gains for our clients.

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