Great content is what drives traffic on today’s social media web. The better the content and the bigger and more engaged the social networks, the more visible your company’s brand becomes.
Content marketing can take many different forms, so here are some of the top tactics that you should use in your upcoming content marketing strategy.
- Blogging
Not only will blogging increase your SEO, it will give your brand more authority and create stronger consumer relationships. Blogs also help drive more traffic to companies’ websites. Simply find out what your audience wants to read, create interesting and shareable content and post it regularly.
- Video
Video is the most engaging way to connect with an audience because it is easy to digest and is much more memorable than text. Begin creating your own video by showcasing the best parts of your products and thinking about ways to address the problems that your consumers face.
- Infographics
Infrographics are a great way to display a ton of information in a visually appealing and easy-to-read way. When it comes to making your infographic, you need to think about telling a story. Make sure that you tell your story using powerful designs and statistics, conduct surveys to get the latest facts, and share your results on a blog or different social media outlets.
- Social Media
What better way to show off your personality than through social media content? Social media allows you to shape the way your audience views you through sharing strategic posts and switching up different social platforms. Social media is most effectively used when companies ask their audience engaging questions, show off their personality and partner with other industry experts to create an online chat.
Don’t forget to utilize email. If people have signed up for your emails then they probably are interested in hearing from you. When sending emails to your email list, be sure to make the content useful and shareable and don’t constantly try to sell your products on consumers.
New to content marketing and looking for some help? We have over 20 years of marketing expertise, and have been able to use that to help businesses of all sizes craft integrated content marketing plans – even Fortune 500 companies! You can contact us by visiting us at our website or calling 617-576-3100.
