Consumers in today’s marketplace are faced with countless options and choices when it comes to making a purchase decision. While this is extremely beneficial to the consumer, this also means that companies are increasingly faced with the dilemma of how to stand out from the crowd and get their company or logo in the minds of the consumer. One answer to this problem is a promotional giveaway.
Promotional giveaways can be a wide range of products, from refrigerator magnets to coffee mugs to frisbees and t-shirts. It’s important to keep in mind your target audience when deciding on a product, but if your company comes up with a creative, soundproof strategy you will be able to enjoy the long and short term benefits a promotional giveaway can bring your company.
Promotional product marketing costs less than traditional marketing
One key benefit of having a promotional product giveaway is the low cost. Promotional giveaways cost less than traditional marketing such as TV spots, radio and magazine ads and even online advertising and they are seen and used more than let’s say a black and white print ad in the back of a newspaper.
In a research study conducted by the Advertising Specialty Institute (ASI), they found that the average cost of a promotional giveaway product cost $0.004 per impression, which is less expensive per impression then nearly any other media outlet. A cable TV ad is $0.007 and a spot radio ad is $0.005. This means that for every time someone see’s your logo or company on a promotional product it cost less then a penny!
This means that marketers get a better return on investment when they use a promotional giveaway compared to using traditional advertising avenues. In a time when economic conditions are up and down, marketers and business owners can make a smart investment by deciding to invest in a promotional giveaway. Promotional giveaways have been proven to have measurable results at a very reasonable investment.
Long Lasting Impact
There’s a good chance that on your refrigerator door at home you have some sort of magnet that was given to you as a promotional giveaway. You probably look at this magnet 5 times a day and maybe you don’t pay attention to it every time you open up the refrigerator but when asked you could say exactly what that magnet says. The point is that the right promotional giveaway can help build brand recognition among consumers.
Promotional products are more to the consumer than just advertisements. They act as usable and necessary tools. Whether it’s a small pocket size flashlight or an office pen, studies show that 84% of promotional product recipients can recall the advertiser on the item and people keep the items because of their usefulness.
Customers are more likely to remember you if they repeatedly see your brand name and logo. A promotional giveaway item has the chance to do just that
Able to target your specific audience
Promotional giveaways allow companies to choose a product that can specifically be tailored to their target audience. By choosing a giveaway that is likely to be found useful or appealing by their audience, they are pushing themselves to the forefront of their minds. For example, a company that specializes in software might give away a Tech Gift such as a flash drive or laptop sleeve with their logo.
When you spend the energy to get to know your target market, your brand appears knowledgeable and a whole lot more relevant to the people you want to reach.
Giving away promotional products that your target audience will enjoy is a great way to build brand loyalty. When you give them a free product that they find useful they more likely going to remember your brand and hopefully feel inclined to give back and purchase something from you in the future.
If you’re interested in launching promotional products for your company, reach out to us for assistance! You can contact us by visiting us at our website or calling us at 617-576-3100.
