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Case Study: TransPerfect Marketing Consulting

Challenge

TransPerfect is a translation, E-Discovery and language services company based in New York City. The company serves clients in many fields, such as film, gaming, legal and healthcare fields.

TransPerfect was seeking a digital marketing team to help bring awareness to their business by increasing website visitors to their family of companies: TransPerfect, Translations.com, TransPerfect Legal Solutions and TransPerfect Connect and increasing the number of quotes and demo from new prospects.

Blue Wave’s main objective was focused on optimizing all of TransPerfect’s digital ads on both Google and Social Media Platforms. New messaging, accompanying content and landing pages were crafted for numerous different ad campaigns and all campaigns were consistently optimized to ensure peak performance and efficiency.

Relevant Statistics

  • Conversions across all accounts increased by 27.35%
  • Impressions and awareness increased by 76.12%
  • Clicks increased by 47.22%
  • Cost per Lead decreased by 13.48%

This Initiative Encompassed

  • Paid Advertising – Google Ads & Social
  • SEO & SEM
  • Market Research
  • Competitive Analysis
  • New Messaging
  • Paid Advertising – Google Ads & Social
  • Media Planning

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