Case Study: Siemens DX Lifestyle Video

Challenge

Siemens Healthcare Diagnostics was looking to produce an approx. 2:00 – 3:00 long compelling and engaging “DX Manifesto” video, featuring a lifestyle video approach to support the story of Siemen’s blood analysis equipment, services and solutions. They were seeking a video that would tell their story creatively, with an overall tone being warm, human and inspirational. Siemens chose Blue Wave Marketing to produce this important video.

Solution

Blue Wave worked with Siemens to produce the DX Manifesto video, leveraging a visual mix of the human and technological elements which show how the science and business of diagnostic medicine contributes to the overall quality of patient care. Our video conveys the journey from the macro world of laboratory testing (where billions of those tests are provided worldwide by Siemens) to the micro story of how one person’s lab result can change their life. We featured the evolution of a baby girl to adulthood and old age throughout the video, with a voiceover track and music.

  • Creative Development
  • Location scouting & multi-day video shoot in multiple locations
  • Talent casting for 8 actors
  • Voiceover talent
  • Wardrobe, makeup, and hair
  • Post production editing
  • Stock music track
  • Video Graphics

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