plus button

Case Study: Dana-Farber Cancer Institute – Yawkee Center for Cancer Care Launch Campaign

Challenge

Dana-Farber Cancer Institute (DFCI) wanted to create a fully integrated campaign to launch their new, state of the art cancer center, the Yawkey Center for Cancer Care. They wanted to promote their new cancer care center for patients suffering from cancer in the New England region as well as nationwide. The challenges were multiple, as they needed to find an integrated marketing agency with strong production capabilities; creativity and strategic thinking to produce the multimedia launch campaign. The goal was to Generate great awareness within the community and the public, and DFCI chose Blue Wave Marketing.

Solution

Blue Wave’s marketing consultants and graphic designers produces the creative, theme, and branding for the building launch, “The New Face of Cancer Care”. We develop a comprehensive integrated marketing campaign to generate publicity and awareness within the community, which included local and national advertising, TV commercials, a launch event for the opening of the Yawkey Center for Cancer Care, and more. Blue Wave produced all of the media and conducted the media buys to support the launch, including:

  • Development and creation of campaign creative and tagline
  • TV commercial & Event Open Video
  • NY Times Print ads and local radio spots
  • Billboards and Outdoor flags
  • Digital Marketing & Web page design
  • Event banners and branded give-aways
  • Social media: online contests, virtual gifts, landing page
  • A series of online videos

Download Your Free eBook:
“Integrated Content Marketing”

Get Your Free Content Marketing Assessment

Trusted by:

Get a Quote

Receive a Quote for Your Next Project

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Free eBook: Optimizing Video for Epic Results

Fill out the form below and receive your free copy of the “Optimizing Video for Epic Results” eBook.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Free eBook: Why Your Company Needs a Digital Marketing Partner

Fill out the form below and receive your free copy of the “Why Your Company Needs a Digital Marketing Partner” eBook.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Get Your Free Marketing Assessment

Fill out the form below and we’ll contact you shortly about setting up your free marketing assessment

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Free eBook: Integrated Content Marketing

Fill out the form below and receive your free copy of Blue Wave’s “Integrated Content Marketing” eBook.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Free eBook: 5 Critical Steps to Producing an Epic Animated Marketing Video

Fill out the form below and receive your free copy of the “5 Critical Steps to Producing an Epic Animated Marketing Video” eBook.”

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Request A Consultation

Fill out the form below to schedule your free consultation with one of our senior marketing consultants.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Subscribe to Our Newsletter

Subscribe to our newsletter to receive the latest news and exclusive offers.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact