Case Study: Corning Hyperspectral Imaging Technologies Video

Challenge

Corning Incorporated has manufactured multispectral and hyper spectral imaging systems/ solutions for many years, and is a global leader in the industry.  They are a turn-key Hyperspectral system provider and are well positioned to target the growing Hyperspectral markets, and were looking to promote their products in diverse markets such as aerospace, defense, agriculture, medical diagnosis, mining and minerolgy. Corning was seeking to create a dynamic animated motion graphics video for their Hyperspectral Imaging Product Line, with 3 main objectives:

  1. To educate the audience on the technology and its advantages
  2. To demonstrate potential application uses
  3. Inform the user of Corning’s value prop and offering

 

After careful consideration, Corning chose Blue Wave for this important initiative.

Solution

Blue Wave suggested the production of a short animated video for the Corning Hyperspectral Imaging Technologies, featuring high quality production values and both 2D motion graphics and 3D product animation.  The challenge was to create a video that will stand out, educate the viewer about the company’s hyperspectral imaging technologies products, demonstrate potential application uses, its benefits and features, and to give confirmation that Corning’s Hyperspectral Imaging Technologies Product Line is important to them and their business, and why.  The produced video was very well received, lives on corning.com and has been promoted across Corning Incorporated’s social media channels (YouTube, Twitter and Facebook).

This project encompassed

  • Script writing & messaging
  • Creative Direction
  • Storyboards
  • 2D 7 3D animation
  • Video recording
  • Professional voiceover talent
  • Sound design, stock music and audio mix

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