plus button

Case Study: Corning Hyperspectral Imaging Technologies Video

Challenge

Corning Incorporated has manufactured multispectral and hyper spectral imaging systems/ solutions for many years, and is a global leader in the industry.  They are a turn-key Hyperspectral system provider and are well positioned to target the growing Hyperspectral markets, and were looking to promote their products in diverse markets such as aerospace, defense, agriculture, medical diagnosis, mining and minerolgy. Corning was seeking to create a dynamic animated motion graphics video for their Hyperspectral Imaging Product Line, with 3 main objectives:

  1. To educate the audience on the technology and its advantages
  2. To demonstrate potential application uses
  3. Inform the user of Corning’s value prop and offering

 

After careful consideration, Corning chose Blue Wave for this important initiative.

Solution

Blue Wave suggested the production of a short animated video for the Corning Hyperspectral Imaging Technologies, featuring high quality production values and both 2D motion graphics and 3D product animation.  The challenge was to create a video that will stand out, educate the viewer about the company’s hyperspectral imaging technologies products, demonstrate potential application uses, its benefits and features, and to give confirmation that Corning’s Hyperspectral Imaging Technologies Product Line is important to them and their business, and why.  The produced video was very well received, lives on corning.com and has been promoted across Corning Incorporated’s social media channels (YouTube, Twitter and Facebook).

This project encompassed

  • Script writing & messaging
  • Creative Direction
  • Storyboards
  • 2D 7 3D animation
  • Video recording
  • Professional voiceover talent
  • Sound design, stock music and audio mix

Download Your Free eBook:
“Integrated Content Marketing”

Get Your Free Content Marketing Assessment

Trusted by:

Get a Quote

Receive a Quote for Your Next Project

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Free eBook: Optimizing Video for Epic Results

Fill out the form below and receive your free copy of the “Optimizing Video for Epic Results” eBook.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Free eBook: Why Your Company Needs a Digital Marketing Partner

Fill out the form below and receive your free copy of the “Why Your Company Needs a Digital Marketing Partner” eBook.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Get Your Free Marketing Assessment

Fill out the form below and we’ll contact you shortly about setting up your free marketing assessment

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Free eBook: Integrated Content Marketing

Fill out the form below and receive your free copy of Blue Wave’s “Integrated Content Marketing” eBook.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Free eBook: 5 Critical Steps to Producing an Epic Animated Marketing Video

Fill out the form below and receive your free copy of the “5 Critical Steps to Producing an Epic Animated Marketing Video” eBook.”

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Request A Consultation

Fill out the form below to schedule your free consultation with one of our senior marketing consultants.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Subscribe to Our Newsletter

Subscribe to our newsletter to receive the latest news and exclusive offers.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Blue Wave Marketing, 107 South Street, Boston, MA, 02111, http://www.bluewavemarketing.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact