The Blog


Email Still Works!


When most people think of email marketing, the first things that pops up in their head is “spam” and “old school”. However, little do they know it is still very effective. There are over 3.2 billion email accounts today. Not only do most online consumers have an email account, but 91% of them also check it once a day. It is still an overall great way to reach your audience because it can be very personal to your consumer and it has a long life span.

Email is beneficial for many different stages of marketing. First off, it can attract new customers. You are able to send a personalized message to people that grabs their attention and makes them want to become your customer. They allow you to build a better relationship with your leads. It is important to alter the emails so your leads become more involved with you. However, your emails don’t just have to be sending a message, they should allow your customers to send you responses as well.

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Content Marketing Through Videos


Content marketing is king. Companies should aim their focus on delivering their audience the right information in the right way. Today, most people consider videos as a great method of directing their message. By adding solid content, customers find value in the information. Overall, content marketing through videos is the right way to go.

Why videos? First off, videos engage with customers through images, voices, and much more. It is not just a simple picture advertisement that a customer glances at quickly, a video is much more enticing. They allow the content to shine through greatly. Today, there are many different ways to get your videos out there. One way is through social media platforms such as Vine and Instagram. However, creating a YouTube channel is key. YouTube receives over one billion visitors each month. The potential reach for customers is extremely large. … Read More

8 Steps for Designing a Winning Corporate Video Marketing Program


When considering video as a part of your organization’s marketing mix, you will want to step back and carefully plan your video strategy. With all of the buzz and the supporting data about the importance and value of video marketing today, how does a company go about crafting an effective campaign? Here are steps I recommend following when developing your company’s video marketing program: … Read More

The Power of Promotional Products


A very important factor that a company should be concerned with is building awareness for its brand. It is crucial to get your name recognized by your customers. Promotional products are a very efficient way in order to do so.   After receiving a branded promotional product, consumers are 85% more likely to do business with that company, and 2nd only to billboards, promotional products offer the lowest cost per impression (CPI) of any form of media. They can range anywhere from hats and t-shirts to pencils, bags and almost a million different items.


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