The Blog


How Your Company Can Benefit from an Explainer Video

Corporate videos are getting trendier by the day, but not every video on the web has to be promoting something. Explainer videos are a great way to introduce your company or product in a sleek, concise way. 

Almost every company on the Internet would be able to benefit from an explainer video. Here’s three specific ways that your company could benefit from one, too:

Make an Impact
If your product or company needs an introduction, explainer videos are a great way to get your message across. Studies show that people who browse the Internet don’t read all that much. They tend to drop off rapidly the longer an article gets. This means that if you have a lot of information to impart, you might be losing too many people with text. 

This is where an explainer video could come in. Here’s some examples of messages that might be too long or detailed to leave to text:

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How Video is Driving Content Marketing

Content marketing is key for any business, but it’s changed a great deal over the last several years. Blog posts and text articles are no longer viable as stand-alone content marketing options. Your content campaign must also include significant investment in video content to succeed.  … Read More

2015: The Year of Video Ads?

As one of the most powerful advertising mediums, videos have enjoyed a terrific 2014. And as hot as they are, there are many reasons to believe that they’re going to have an even stronger 2015. As they become more and more prominent, video advertisements are going to grow even more vital for businesses.  … Read More

What the Right Promotional Video Can Do That a Website Can't

Websites are traditionally a critical way for small and medium-sized businesses to advertise, but video is coming on quickly. In fact, there are a number of ways where promotional videos far surpass websites for marketing purposes. Here are some of the most important ways: … Read More