Corporate videos are getting trendier by the day, but not every video on the web has to be promoting something. Explainer videos are a great way to introduce your company or product in a sleek, concise way.
Almost every company on the Internet would be able to benefit from an explainer video. Here’s three specific ways that your company could benefit from one, too:
Make an Impact
If your product or company needs an introduction, explainer videos are a great way to get your message across. Studies show that people who browse the Internet don’t read all that much. They tend to drop off rapidly the longer an article gets. This means that if you have a lot of information to impart, you might be losing too many people with text.
This is where an explainer video could come in. Here’s some examples of messages that might be too long or detailed to leave to text: