The Blog


How an Animated Video Can Build Buzz for Your Business

Animated videos are hard to escape on the Internet. Industry titans like Amazon and Zappos use them all the time. Even if you have experience with using videos to drive your business, you’re missing out if you are using animated videos, too.

Here’s everything you need to know about why animated videos are so appealing, and how you can use them yourself:

Why Animated Videos Are So Appealing

One of the biggest benefits of animated videos are their versatility. You aren’t bound by any of the restrictions you would be in PowerPoint presentations or a filmed video, so you can let your imagination run wild. This makes animated videos ideal if you’re looking to run an especially creative or innovative video series.

Animated videos also tend to keep the mood light. Humor is a great way to get viewers hooked and responsive to new ideas, so they’re also an excellent choice if you’re looking to introduce something that might require a bit of time, or more serious.

Lastly, animated videos tend to be memorable. This is because they work to touch both sides of your brain. The left side of your brain processes complex ideas, and animated videos are able to explain concepts more clearly than simple presentations can. The right side of your brain processes visuals and is responsible for creativity, so animated videos stimulate it quite a bit. … Read More

4 Messages a Video Production Company Can Help You Convey Flawlessly

A video production company can give your business many advantages. Videos are proven to have higher conversion rates, reduced costs for each lead generated, and better SEO footprints than traditional media. 

One of the most important things a video can do, however, is clearly get your message across. Here are four of the most important messages a video production company can help you broadcast:

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4 Common Traits of a Strong Demo Video

A strong demo video is a great way to introduce your product or company. Videos are able to convey a message much better than plain text, and have even been proven to do things like increase conversion rates, lower a company’s cost per lead, and increase search engine optimization. 

A perfect demo video is hard to pinpoint, since it varies a great deal with the company and target audience. In our experience, however, most successful demo videos share many similar traits. Here’s some of the most important ones:

Simple Message
Especially on the Internet, people have an incredibly short attention span. If your message is too long, there’s a chance they’ll simply click out of it or start to mentally wander away. 

At the same time, if your message is too confusing, they may not remember it. Even worse, they may remember it incorrectly. People are continuing to subscribe and watch more videos every day, so it’s important that they remember yours. Keeping it short and sweet is the best way to make sure that they do. 


Strong demo video

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