A very important factor that a company should be concerned with is building awareness for its brand. It is crucial to get your name recognized by your customers. Promotional products are a very efficient way in order to do so. After receiving a branded promotional product, consumers are 85% more likely to do business with that company, and 2nd only to billboards, promotional products offer the lowest cost per impression (CPI) of any form of media. They can range anywhere from hats and t-shirts to pencils, bags and almost a million different items.