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How Video is Driving Content Marketing

Content marketing is key for any business, but it’s changed a great deal over the last several years. Blog posts and text articles are no longer viable as stand-alone content marketing options. Your content campaign must also include significant investment in video content to succeed.  … Read More

2015: The Year of Video Ads?

As one of the most powerful advertising mediums, videos have enjoyed a terrific 2014. And as hot as they are, there are many reasons to believe that they’re going to have an even stronger 2015. As they become more and more prominent, video advertisements are going to grow even more vital for businesses.  … Read More

What the Right Promotional Video Can Do That a Website Can't

Websites are traditionally a critical way for small and medium-sized businesses to advertise, but video is coming on quickly. In fact, there are a number of ways where promotional videos far surpass websites for marketing purposes. Here are some of the most important ways: … Read More

The 3 Essential Ingredients of Corporate Video Production

The numbers are almost beyond belief.

Every year, an estimated 1.2 billion videos will be viewed in the United States, by almost 90 million unique individuals. A strong corporate video production strategy can take advantage of these staggering numbers, but – and this is a big “but” – only if the videos are produced properly. 

Here are three of the most important ingredients to successful corporate video production:

Video marketing
Corporate video production is like a holiday meal: every ingredient must mix together perfectly!

Targeting

A great video will struggle to find clicks if there isn’t an audience for it. Your video campaign must have a specific targeted audience, and appeal directly to them. Because videos are viewed and shared so often, grabbing one specific audience can lead to more viewers down the line. 

Your video should also have a very specific call to action. Mobile video viewers, for example, have an unbelievable click-through rate of almost 12%. Wasting their attention would be a missed opportunity.  … Read More