January 2, 2015
A strong demo video is a great way to introduce your product or company. Videos are able to convey a message much better than plain text, and have even been proven to do things like increase conversion rates, lower a company’s cost per lead, and increase search engine optimization.
A perfect demo video is hard to pinpoint, since it varies a great deal with the company and target audience. In our experience, however, most successful demo videos share many similar traits. Here’s some of the most important ones:
Especially on the Internet, people have an incredibly short attention span. If your message is too long, there’s a chance they’ll simply click out of it or start to mentally wander away.
At the same time, if your message is too confusing, they may not remember it. Even worse, they may remember it incorrectly. People are continuing to subscribe and watch more videos every day, so it’s important that they remember yours. Keeping it short and sweet is the best way to make sure that they do.
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