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Content Marketing Through Videos

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Content marketing is king. Companies should aim their focus on delivering their audience the right information in the right way. Today, most people consider videos as a great method of directing their message. By adding solid content, customers find value in the information. Overall, content marketing through videos is the right way to go.

Why videos? First off, videos engage with customers through images, voices, and much more. It is not just a simple picture advertisement that a customer glances at quickly, a video is much more enticing. They allow the content to shine through greatly. Today, there are many different ways to get your videos out there. One way is through social media platforms such as Vine and Instagram. However, creating a YouTube channel is key. YouTube receives over one billion visitors each month. The potential reach for customers is extremely large. … Read More

8 Steps for Designing a Winning Corporate Video Marketing Program

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When considering video as a part of your organization’s marketing mix, you will want to step back and carefully plan your video strategy. With all of the buzz and the supporting data about the importance and value of video marketing today, how does a company go about crafting an effective campaign? Here are steps I recommend following when developing your company’s video marketing program: … Read More

The Power of Promotional Products

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A very important factor that a company should be concerned with is building awareness for its brand. It is crucial to get your name recognized by your customers. Promotional products are a very efficient way in order to do so.   After receiving a branded promotional product, consumers are 85% more likely to do business with that company, and 2nd only to billboards, promotional products offer the lowest cost per impression (CPI) of any form of media. They can range anywhere from hats and t-shirts to pencils, bags and almost a million different items.

 

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Using Linkedin to Grow

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While LinkedIn already has an established reputation as a superior recruiting tool for companies, more and more businesses are using the social network to market their brands. The best companies effectively spread awareness of their brands and grow their following while simultaneously establishing themselves as thought leaders within their industry. While accomplishing this is a time commitment, LinkedIn makes the process simple through its Company Pages and Groups features. Read on to learn what actions you should take to grow and maintain your company’s brand on LinkedIn. … Read More