The Blog


How to Keep Your Corporate Video Production from Looking Too Corporate

You know that corporate video production is critical to your marketing efforts and business metrics, but you might not know how important it is to keep it from looking too corporate. A video that isn’t relatable enough will turn viewers off, making them less likely to click-through, subscribe, or purchase.

Just as importantly, people remember a great deal more of what they watch than what they hear or see, so if your tone is off in your videos, it’s going to stick with them. … Read More

What a Great Business Video Production Company Can Do for You

Videos have quickly become a huge deal for business. On YouTube alone, there are over 1 billion visitors every single month. In fact, YouTube reaches more people between the ages of 18 and 34 than any television network does. 

Your business can take advantage of the power of these videos by teaming up with an experienced business video production company. They’ll be able to help you develop a video strategy in line with your vision and goals.  … Read More

How an Animated Video Can Build Buzz for Your Business

Animated videos are hard to escape on the Internet. Industry titans like Amazon and Zappos use them all the time. Even if you have experience with using videos to drive your business, you’re missing out if you are using animated videos, too.

Here’s everything you need to know about why animated videos are so appealing, and how you can use them yourself:

Why Animated Videos Are So Appealing

One of the biggest benefits of animated videos are their versatility. You aren’t bound by any of the restrictions you would be in PowerPoint presentations or a filmed video, so you can let your imagination run wild. This makes animated videos ideal if you’re looking to run an especially creative or innovative video series.

Animated videos also tend to keep the mood light. Humor is a great way to get viewers hooked and responsive to new ideas, so they’re also an excellent choice if you’re looking to introduce something that might require a bit of time, or more serious.

Lastly, animated videos tend to be memorable. This is because they work to touch both sides of your brain. The left side of your brain processes complex ideas, and animated videos are able to explain concepts more clearly than simple presentations can. The right side of your brain processes visuals and is responsible for creativity, so animated videos stimulate it quite a bit. … Read More