Smarketing is the combination of both sales and marketing. 87 percent of the time these two different teams describe each other in a negative light. However, if they do work in harmony with one another, they could cause a 20 percent increase in annual revenue growth. There are a few different ways to get on the same team as each other. Both teams must have related goals; they should receive compensation centered on achieving each other’s goals, and they should be able to see each other’s progress.