The Blog


4 Messages a Video Production Company Can Help You Convey Flawlessly

A video production company can give your business many advantages. Videos are proven to have higher conversion rates, reduced costs for each lead generated, and better SEO footprints than traditional media. 

One of the most important things a video can do, however, is clearly get your message across. Here are four of the most important messages a video production company can help you broadcast:

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4 Common Traits of a Strong Demo Video

A strong demo video is a great way to introduce your product or company. Videos are able to convey a message much better than plain text, and have even been proven to do things like increase conversion rates, lower a company’s cost per lead, and increase search engine optimization. 

A perfect demo video is hard to pinpoint, since it varies a great deal with the company and target audience. In our experience, however, most successful demo videos share many similar traits. Here’s some of the most important ones:

Simple Message
Especially on the Internet, people have an incredibly short attention span. If your message is too long, there’s a chance they’ll simply click out of it or start to mentally wander away. 

At the same time, if your message is too confusing, they may not remember it. Even worse, they may remember it incorrectly. People are continuing to subscribe and watch more videos every day, so it’s important that they remember yours. Keeping it short and sweet is the best way to make sure that they do. 


Strong demo video

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How Your Company Can Benefit from an Explainer Video

Corporate videos are getting trendier by the day, but not every video on the web has to be promoting something. Explainer videos are a great way to introduce your company or product in a sleek, concise way. 

Almost every company on the Internet would be able to benefit from an explainer video. Here’s three specific ways that your company could benefit from one, too:

Make an Impact
If your product or company needs an introduction, explainer videos are a great way to get your message across. Studies show that people who browse the Internet don’t read all that much. They tend to drop off rapidly the longer an article gets. This means that if you have a lot of information to impart, you might be losing too many people with text. 

This is where an explainer video could come in. Here’s some examples of messages that might be too long or detailed to leave to text:

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How Video is Driving Content Marketing

Content marketing is key for any business, but it’s changed a great deal over the last several years. Blog posts and text articles are no longer viable as stand-alone content marketing options. Your content campaign must also include significant investment in video content to succeed.  … Read More

2015: The Year of Video Ads?

As one of the most powerful advertising mediums, videos have enjoyed a terrific 2014. And as hot as they are, there are many reasons to believe that they’re going to have an even stronger 2015. As they become more and more prominent, video advertisements are going to grow even more vital for businesses.  … Read More