The Blog


6 Ways a Fractional CMO Can Impact Your Business

If you’re like most smaller or medium-sized businesses, a top-notch Chief Marketing Officer is probably outside your realm of possibility. In fact, you probably won’t get as much value out of them as an enormous corporation would since there isn’t enough for them to sink their teeth into.

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The Benefits of a Great Video Production Company

Videos have quickly become a huge deal for business. On YouTube alone, there are over 1 billion visitors every single month. In fact, YouTube reaches more people between the ages of 18 and 34 than any television network does.

Your business can take advantage of the power of these videos by teaming up with an experienced business video production company. They’ll be able to help you develop a video strategy in line with your vision and goals.  … Read More

Content Distribution – The Tools to Drive Traffic

Once you have developed and optimized your content marketing strategy, and you’ve created a collection of “epic” content, your job as a content marketer isn’t finished. Without the right promotion and distribution, your efforts will have little effect or impact on your bottom line. From this point on, you will need to leverage an effective social media strategy and a powerful content marketing & marketing automation platform to see results.

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Content Creation – Attracting New Visitors

Your content must be strategically relevant, eye-catching and compelling to draw attention, and interesting and informative to keep your audience engaged. In today’s increasingly challenging business environment, the quality of your content has become critical to the performance of your content marketing programs. From video production, animation, creative graphic design & branding to blogs and writing services, central to your mission will be creating engaging content that will help you attract more visitors, generate more leads and close more business.

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Your Content Marketing Strategy – Critical for Success

The foundation of any successful marketing program starts with strategy.  Without a properly developed, clear and detailed content marketing plan and strategy, you won’t be able to develop the right kinds of programs to deliver positive and measurable results for your company. The ultimate goal of any integrated content marketing strategy should always be to help your business get found online by the right prospects (Attract). convert more of them into leads (Convert), and transform those leads into customers (Close).

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