Marketing can be a confusing and stressful part of your business. You may be wondering if all your work that you have put into it is paying off. Sometimes it’s nice to have some guidance and hire a professional to help you attain your goals. Content Marketing Consultants can provide great service to help your company solve your biggest problems. … Read More
Month: September 2017
Case Study: US Photonics Client Engages Blue Wave Marketing – and Sees Measurable Improvements
Mission:
A US Photonics client was seeking to increase its market share in the commercial and government sectors, and to significantly enhance and improve upon its previous marketing and advertising strategy in 2017 and beyond.
What Your Fractional CMO Wants You To Know
Many companies hire CMOs, but is it necessary? There is another option that companies can use and that is getting a fractional CMO. A fractional CMO is essentially a part-time chief marketing officer. Sometimes businesses don’t have the budget to hire a full-time CMO. When doing so, they have to pay for their salary and other benefits. It can really add up! Or there are only a few projects that need to be worked on and it doesn’t really require a full-time worker. This is the best time to have a Fractional CMO. Knowing all of this is important, but it is also significant to understand what the Fractional CMO wants you to know. Listed below are the top 3 things you should be aware of when hiring a fractional CMO.
