Websites are traditionally a critical way for small and medium-sized businesses to advertise, but video is coming on quickly. In fact, there are a number of ways where promotional videos far surpass websites for marketing purposes. Here are some of the most important ways:
Expand Marketing Endeavors
Videos are quickly becoming an ideal way to reach customers. More and more consumers are viewing videos online, making standard digital advertising less effective. On YouTube, over the past year alone, the number of people subscribing to video channels has tripled, and the number of daily subscriptions has quadrupled. According to Nielsen, it reaches more people between the ages of 18 and 34 than any single cable network does.
In addition to YouTube, there are many more reasons that video advertising is quickly becoming the key to the younger demographics. Traditional media, like television, are losing the 18-24 demographic rapidly. In its place are things like mobile usage, which is exploding, and media streaming. Media streaming alone has grown over 388% in the last year.
And the key to advertising on these websites, of course, is with a promotional video.
The key to reaching young consumers is focusing on video!
Help You Brand
Branding is critical, but it’s difficult when people hate being advertised to. In fact, it’s proven that people are more likely to click away when they see a prominent logo or brand. This makes branding very tricky.
On a website, it’s difficult to hide the fact that you’re advertising. The ad has to be succinct, and it has to include your information. Because videos are able to tell a story, however, you can hook a consumer at the beginning, before hitting them with your brand at the end.
Even if you want to drive traffic to your website, a video is the perfect way to do so. People who watch a video all the way through click through to the website 75% of the time!
Get Your Message to Stick
Blogs and information are your website are a wonderful way to reach out, but they’re not especially effective for educating customers or providing brand-new information. Readers spend only an average of 15 seconds on a webpage or article, which is barely enough time to read a complete paragraph.
Even if you’re able to effectively get your visitors to read your articles, it won’t stick nearly as much as a video will. Research proves that combining audio and visual clues (such as in a promotional video) results in people retaining a vastly greater amount of information. In fact, research shows that less than 20% of information taken in solely orally or visually is retained. However, over 80% of the information received both ways is retained – that’s over four times as much information!
If you want your great ideas to stick, use a video to explain them!
A great promotional video offers many opportunities that websites simply cannot. It’s important, however, to make sure your video advertisements fit well with your corporate strategies and are used as a piece of your marketing mix – not the entirety of it. Utilizing a company like Blue Wave Marketing is the perfect way to dip your toes into the promotional video waters, as we have over 20 years of expertise in marketing strategies, and are able to help slide videos perfectly into your advertising portfolio.
If you’re interested in receiving a free assessment on how video advertising can benefit your business, make sure to contact us by clicking here!