You have probably heard of video production before, but is this something that your business needs? How beneficial can it be? The answer is yes! Having a corporate video production is a great addition to any sized business. Video production can be very versatile and flexible. By having a corporate video, it can really help with your marketing efforts and business metrics. Here are some benefits and reasons why your company should look into corporate video production.
Videos are here to stay and they aren’t going anywhere
It’s crazy to hear the stats about video production. Did you know that 92% of business-to-business customers watch online videos? Also, 48% of consumers say they trust online video ads?! So not only are they just watching them, but they believe in them! If that’s not enough reason to make a corporate video, then I don’t know what is. There have also been statistics that have shown that the future of marketing is going to be through video and more people will be watching them. If you want to grab a potential customer’s attention through video, now is a great time to start.
Your competitors are doing it, so jump on the bandwagon
As stated above, the powerful effects of corporate video production is strong. There have been a lot of research that has shown the benefits of it, and your competition may already know about it. If you want to stay in the business, you must keep up with the latest and best marketing strategies for your company. Studies has shown that email marketing has improved through click-through-rate by more than 95% by using videos in their efforts.
Gain connections with your audience
When your audience views your corporate video it is important that they can establish a connection with your company. People love to join something because they feel good about it. This can be used to your advantage because purchasing decisions can be based off an emotion feeling towards the company or the product, so if it’s a positive one then you may generate a sale! When you tell your company’s story in a visual way that is relatable, and not focus on only facts and features, then you can really create a connection.
As you have read, creating a corporate video has a lot of benefits. By gaining more customer attraction, video production can be great for you business. But what are the hard stats of it? Is there any proof that is actually does work and what does it help? No need to worry, here are some quick percentages about corporate video production. Based on a 2014 survey by Invodo:
- Over half of marketing professionals across the globe believe that video content has the greatest ROI.
- 65% of people who watch video content view over three-quarters of the video.
- Search results that contain a video garner more attention than traditional listings.
- Using video content in a promotional email increases open rates 20%, and can double or triple click-through rates. Simply using the word ‘video’ in the subject line will increase the open rate and decrease the number of subscription opt-outs.
Breaking it down
If you have a product or service that is difficult to describe or explain, then a corporate video would be a great strategy for your business. Videos can be created in multiple ways such as instructional videos or how to’s. The benefit of a video is the potential client or customer can better understand what exactly your business does. If they understand it better, then they are more likely willing to work with you. Most importantly, people remember more when you provide them with a visual and oral stimulation at the same time. Did you know that the average person remembers 10% of the information they hear, 20% of the information they read, but 80% of what they hear and see at the same time?! Just another reason why video production can be helpful to your business.
If you don’t have a lot of experience creating videos, Blue Wave Marketing is here to help. We have 20 years of experience helping Fortune 500 companies market and enhance their brand. We’ll be able to work with you to develop your ideal message, then help you build the perfect videos to convey it.