If you’re trying to boost your marketing efforts and bring more leads into your sales funnel, the solution is simple. You need to either hire a Boston video production services company or grab a camera yourself and tell a story.
Below we’ll discuss exactly why storytelling is so important, how video and stories are a perfect marriage, and what your company can do to make sure your story gets told effectively.
Telling a Story is Vital For Your Marketing
In 2016, if your marketing isn’t telling a cohesive story, it isn’t getting the job done. Using storytelling in your marketing efforts helps you in a wide variety of ways.
First, it places your brand firmly ahead of the competition. Today’s marketing is extremely competitive. No matter what channels you decide to tackle, you’re going to be fighting tooth and nail for a captive audience. If you’re able to entertain your audience with a good story, it’s going to give you a huge advantage.
Storytelling also allows you to control your brand’s image. The message you convey goes a long way to how people feel about your company. Stories give you the chance to market to your audience while allowing your personality to show. In turn, your brand is humanized, making it easier for people to feel a connection.
Finally, a good story leaves your audience excited and ready for your next piece of content. As a marketer, that’s exactly what you want – prospects who are ready and willing to keep pursuing a relationship with you on their own. Develop compelling enough content, and your sales team will have more leads than they know what to do with.
If you want to stand out from the rest of the crowd, you need to tell a compelling story.
Why Video is Perfect for Storytelling
There’s no better channel to share a story with your audience than video. By nature, video is an extremely engaging platform. You’re combining audio and visual effects, giving you the chance to really drive information home. In fact, a recent survey of business executives found that 70% claimed video content was the best at creating leads and driving conversions.
Beyond that, video is growing increasingly popular. Using video gives you access to a much larger audience than you imagined. A majority of the world’s web traffic is due to video, and YouTube is the most popular website in the world after Google and Facebook. Facebook, it so happens, is also a hotbed for video traffic, along with other popular social networks like Twitter. As mobile devices continue to become exponentially more powerful, the growth in mobile video will keep exploding.
If you want to tell a story, you need to make a video.
Making Sure You Tell Your Story Successfully
Now that we understand exactly why it’s so important to tell a story using video marketing, it’s important to know exactly how to do it. If your story ends up falling flat, your intentions won’t matter very much.
Here are some of the most important things to keep in mind when creating a story-based video:
Create a Sensible Structure
If you don’t take the time to develop a structure for each video you produce, you run the risk of rambling and confusing your message. Like any other classic story, that means you need to create a compelling beginning, middle, and ending. Your beginning needs to grip the viewer immediately, posing an important problem or crisis. The middle is the meat of your content, showing features and benefits, building to an exciting climax. Your ending resolves the problems posed by the beginning, coming full circle and reiterating how your company can help.
Stop Selling So Much
If you spend too much of your video talking about how great your company and your products are, people are going to be a bit turned off. It won’t come off as genuine, and they’ll be ripped from the story you’re trying to tell. Take a step back from the salesy infomercial approach and focus on highlighting your brand in a creative way.
One great way to tell a story without selling too much is by using your own clients. You can interview them about particularly compelling success stories, allowing them to talk about it in their own words. Your audience will automatically trust them more than they would trust you since they’re the same. They can trust that your clients aren’t trying to sell to them, they’re simply sharing a story of a great company who helped them out of a jam.
Focus on Production Value
Nothing sucks a viewer out of the story you’re telling quicker than poor production value. If you want people to invest emotionally in your story, you can’t give them any reasons to break their immersion. Make sure that your sound quality is top-notch. Invest in an external microphone or two in order to cancel any background noise. Use professional video cameras instead of shooting on a phone or a digital camcorder you have laying around the house. If you don’t have the right equipment, consider calling local Boston video production services to help make sure you shoot and edit a video of the highest quality.
Focus on production if you want to keep your audience’s attention.
One common mistake that many wannabe video producers make is simply trying to copy what works for other companies or platforms. If you start filming video content in somebody else’s voice, your message isn’t going to land. Today’s audience is smarter than ever and they’ll be able to smell anything that isn’t genuine from a mile away.
Take the time to develop unique stories that make sense considering your company’s strengths and the audience you serve. If you’re able to develop genuine, unique stories that appeal to your audience, your video campaign will be a huge success.
If you need help getting your own story out to the world, make sure to reach out to us here at Blue Wave Marketing. With our decades of experience, we’ve quickly become a leading Boston video production services provider. We know who your audience is and what they’re looking for. Most importantly, we have everything you need to write, shoot, and produce a top-quality video, no matter what your story is.
You don’t need to take our word for it. Simply click here to download a variety of success stories from our own clients whom we were able to help reach their audience and give their business a much-needed boost!