Video content has quickly become the best way to connect with an audience and build your brand. Here are some key statistics that show the power of video:
- By 2017, an estimated of three-quarters of all Internet traffic will be video content.
- 52% of professional marketers believe video content provides the best ROI.
- Video demands more attention in search results than other listings.
Here’s what you need to do to find the right one:
Avoid ‘Yes Men’
One of the biggest benefits of hiring outside video production services is that they’re giving you a fresh perspective on your content. They’ll notice problems that you’re overlooking, and will be able to draw on their own past experiences to help you make better content than ever.
If your partners are simply agreeing with you and putting together video content to your exact specifications, you’re not getting as much value as you should be. Look for somebody who brings something new to the table if you want to bring your video content to the next level.
Go Beyond Video Production Services
Video campaigns, and content marketing in general, goes far beyond the creation of content. You need to choose a target market strategically and tailor everything to them. The overall message needs to fit into the goals of your brand. Each video should draw on the strengths of your other marketing campaigns.
In short, your video product services partner needs to be an expert in all forms of marketing. Otherwise, your video content can seem disjointed and distract from the brand you’re trying to build. A truly valuable partner will be able to help you create high-quality video content that accentuates your existing efforts, not diminish them.
Video is only one piece of the puzzle, you need somebody who sees the whole picture!
Look For a Local Partner
Video content is built to be extremely engaging. Your video production partner needs to know your audience precisely in order to help you reach them and build content that speaks to them. That’s why it’s incredibly important to find a local partner. Somebody with a strong local presence will be in-tune with your audience, knowing exactly who they are and what problems they’re facing. This helps you create videos that provide true value.
It’s also much easier to work with a local company. Instead of having to take care of business over the phone and online, you’ll be able to collaborate in person. They’ll have the chance to walk through your office to see exactly how you operate. In the end, it allows them to make sure your true personality shines throughout your video campaign.
If you’re a Boston-based company, you need a Boston-based video production service!
If you’re looking for local Boston video production services for your company, make sure to talk to us here at Blue Wave Marketing. We have two decades of experience helping our clients connect with their customers. We’ll be able to build the perfect video campaign for your company and your audience.
To talk to us today all you need to do is click here!