Month: February 2016

Putting out a constant stream of creative, useful video content is a tall task. You have to constantly come up with fresh ideas, write great scripts, and edit until everything is tight and high-quality. That’s why it’s so easy for many companies to fall behind and tread the same beaten path. It’s simple and safe. You can keep putting videos out at an incredible pace without breaking a sweat.

When you start relying too heavily on these clichés, it’s the death of your campaign. You’re telling your audience that you’ve run out of ideas and don’t have anything interesting left to say. The content you create ends up being generic and insincere. You’re simply blending in with the rest of your competition, throwing all of the engagement and branding benefits of video right out the window. … Read More

Video marketing is becoming a big trend in the marketing world. Many businesses are using videos to help with their advertisement or to explain the company culture. Even the use of video marketing on social media platforms are becoming increasingly popular. Even though video production is becoming a big topic of interest, there are still some misconceptions on it.

… Read More

Marketing is constantly changing. One method that worked 10 years ago may not be the best method today. With technology growing at a fast pace, marketers are trying to adjust and make the most of their marketing campaign. It is important to adapt to the current times and figure out a strategy that will benefit your company. These are some marketing trends that you need to know about that are defining 2016.

… Read More

Marketing can be a confusing and stressful part of your business. You may be wondering if all your work that you have put into it is paying off. Sometimes it’s nice to have some guidance and hire a professional to help you attain your goals. Content Marketing Consultants can provide great service to help your company solve your biggest problems. … Read More

The marketing department is a key part in any business. They help deliver new ideas and analyze performances to reach a successful market. The leader of the marketing department is crucial so one may bring ideas to life. This is why a Chief Marketing Officer is found in many businesses.

… Read More