When it comes to branding, there are many common misconceptions. It can easily be confused with marketing and advertising, or many people may think that its simply coming up with a strong logo and slogan, however, branding goes far beyond these basic ideas.
Month: August 2015
How Product Walkthrough Videos Can Engage Your Audience
One of the most important pages on your website is the product pages. They’re where interesting prospects can be directly converted to paying customers. If you really want to drive sales and maximize revenue, then you need to pay special attention to them. … Read More
Easy Ways for You To Improve Your Content Marketing
Content marketing is the latest strategy for building your brand and fostering meaningful relationships with your audience. Creating your own content can be overwhelming, especially for those of us who are less tech-savvy than we would like, but you don’t have to be a tech-wiz to create great content. Here are some easy ways for you to amp up your content marketing.
Are Vines a Viable Video Marketing Platform for Boston Businesses?
Vine, the 6-second Twitter-based video app has exploded in popularity over the last couple years. How popular is Vine? Take a look at some of these incredible statistics: … Read More
3 Trends Your B2B Marketing Consultant Needs to be Tracking
B2B marketing has evolved enormously over the past decade as technology has dramatically changed its landscape. Here are three of the biggest B2B marketing trends that you need to be aware of for 2015: … Read More
